Unibet Bookmaker was founded in 1997 and based in Malta, Unibet Group PLC. is another of the big online bookmakers to find its way to Australia via the acquisition route. Join Unibet Today Click Here
In Unibet’s case, it was the 2012 purchase of Australian bookmaker Betchoice. The primary benefit for Australian punters would seem to be that they receive the assurance of dealing with a locally licensed bookmaker combined with the security of a large financial base and a highly reputable company. Betchoice was subsequently re branded as Unibet Australia.
The combined operation claims a world-wide client base of nearly seven million customers and has often been the recipient of awards for its operations concerning sports and live betting, two things near and dear to the hearts of Australian punters. Some aspects of Betchoice remain in place, such as funding deposits still credited to Betchoice.
The Betchoice name still appears on many of the web pages, perhaps to provide reassurances to former Betchoice clients that the change is more cosmetic than anything else. Join Unibet Today Click Here
A wagering account can be funded for as little as $10.00 AUD.
The Australian dollar is the only currency accepted by the Unibet.com.au wagering portal. Wagering accounts can be funded with MasterCard, Bankcard and VISA, although for some reason, cards issued by CitiBank do not pass muster. Unibet does not have any service charges associated with credit card deposits.
The funding section of the Unibet website has tabs that identify BPay, POLi, Bank Transfer and Cheque as alternative funding options, each with clear and succinct instructions for each method. Those instructions are in English only, which is the only language supported.
New punters will appreciate the low $0.10 minimum online bet and even those who must, according to regulations, use the telephone for live betting, will be able to do so for as low as $10.00.
With regard to betting limits and maximum payouts, these should not present much of an issue for most punters. The website is the best source for the exact details, since there are some terms that are specific to sports betting and others that pertain only to race betting.
Placing Unibet at the top of the list for online bookmakers is due to the total lack of any turnover requirements on deposited funds and no dormant account fees.
It may be a while before reliable statistical information concerning Unibet margins is available. Recent reports give the best margin as 5.4 percent on, of all things, American football, with soccer listed at 6.3 percent. No margin figures concerning racing were disclosed, but it might be safe to conclude that these are in line, or perhaps just a bit lower than other online bookmakers.
Some punters might be discouraged by the number of markets offered by Unibet.
The company does concentrate on Australian sports and does compete admirably compared to Sportsbet and William Hill in the realm of NBL fixtures. As with most bookmakers, football is the dominant market. Some American sports and football is offered, along with an assortment of politics, surfing and winter sports. They may also be the only bookmaker to be involved in Australian football leagues beneath the A-League.
Racing punters will find a primary screen that offers choices betwixt the upcoming races in each of the three racing codes.
Markets from Australia, New Zealand and Singapore are offered. It is quite easy to see which races are about to jump, with a variety of wager types for Win and Place betting are also easily identified. Unibet has the usual complement of bet types, including exotics and odds are displayed in real time next to each runner. Those odds are automatically updated as they fluctuate.
There is also a decent form guide and details regarding barrier number, assigned weight, jockey and trainer for, if not all, then at least most horse racing events.
Overall, the Unibet website is essentially similar to others, with the various sports listed on the left side of the screen, the markets in the middle and the betting slip on the right, so there is not a steep learning curve required to adapt to the wagering platform.
One feature some punters might find of value, or at least interesting, is the ability to access not only decimal, but also fractional and American odds formats.
Live betting information is available on the screen and is updated continuously, but as everyone should know by now, it will necessitate a phone call to place a wager.
Unibet’s mobile platform does not require an app specific to device operating systems. There is a separate site, m.unibet.com.au, that handles any Internet capable tablet or phone. It is well designed and should present no difficulties for anyone.
Unibet also offers live streaming for some markets, which could come in handy for certain events.
Racing punters will realise the complete array of the typical promotional bet types, such as Top Fluc, Best Tote and SP on selected events.
An animated pane near the top left of the home page scrolls continuously through some of the other promotions offered by Unibet and there is also a static pane on the middle of the right hand side that provides links to some of the others.
The animated pane for some reason keeps displaying a Unibet boast for an industry award that Unibet received for being declared the Online Sportsbook Operator of the Year for 2014, although how this has been determined for the entire year of 2014 at this point in mid-April requires a willing suspension of disbelief.
Unibet’s low minimum wages, good selection of bets, modest turnover requirements and live streams are definitely on the positive side of the ledger.
There are no glaring downsides, except possibly for there being fewer deposit methods.
Unibet bookmaker would be considered appropriate for the newcomer, thanks to the well-designed website and that same would apply to more experienced punters who will appreciate that the layout of the website is not radically different from some of the other agencies.
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