A new bookie has announced its arrival on the Australian online betting scene.
It is called PlayUp, which launched in early October 2019 by PlayUp Interactive Pty Ltd. Join PlayUp Here
The head corporation has combined the operations of Mad Bookie and Classic bet, both of which were acquired by PlayUp Interactive over the course of the last two years.
Acquisitions are part of the bookmaker environment. PlayUp does not precisely qualify as a new bookie, but punters who used Mad Bookie or ClassicBet will notice some changes.
PlayUp holds a bookmaker’s license from Northern Territory as is typical, but it has offices throughout the east. The main office is in Sydney. Other offices are located in Melbourne and Darwin and they list one in Hong Kong.
PlayUp Interactive is also the owner to TopBetta and they are working on incorporating that bookie into the PlayUp operation.
For what it is worth, PlayUp are official partners of News Corporation and NRL club South Sydney Rabbitohs. They also enjoy status as approved betting operators, sanctioned by the NRL, AFL, Tennis Australia, Cricket Australia, PGA Australia, Rugby Australia and FFA.
Most bookies have similar affiliations with sports leagues, which serve mainly to reassure clients that the reputations of the various leagues are behind the bookies.
Less than a month old as of 22 October 2019, PlayUp has become available just in time for the big spring Thoroughbred races, with the Cox Plate and the Melbourne Cup soon to come.
It is too early to supply any firm judgements, but here is what we found in the course of our research and several visits to the PlayUp website.
Over the past 10 years, a bookie’s website and mobile platforms have become one of our primary reasons for selecting or rejecting those bookies.
PlayUp chose not to rock the boat, rather staying with the traditional three-column layout that has been and is effective for online punters.
On the left will be found a listing of the major leagues, sports and racing codes PlayUp has on offer. Odds are displayed in the centre column and the betting slip is on the right.
This layout has served for years and it is frequently described with such adjectives as practical and user-friendly. Those new to online wagering will find the site easy to navigate and intuitive, while experienced online punters will find it easy to employ similar routines to those they use for other bookie memberships.
Some critiques mention that the PlayUp website does not automatically adjust for different screen sizes. For our parts, we do not use our mobiles for much, other than to take pictures of our food, but when we do visit a bookie website on our mobiles, our preferred method, there was a lot of scrolling involved and well as zooming in and out.
We suspect this will change and rapidly, as rapidly as did Ladbrokes when they gave their website a refresh.
They do offer smart phone applications for Android and iOS, though. Our device is Android and as others on that platform are well aware, the Google Play Store does not allow wagering apps, so users will have to do the usual drill of downloading from the PlayUp site, configuring their phones to accept apps from unknown sources, and then installing the app. Once installed, it mainly resembles the main website and functions in much the same way as do apps for all manner of usages.
Where the website gets high marks from us if by PlayUp’s choice to use a very subtle and professional colour scheme that is mainly dark grey, green, white and black.
We found that pages loaded quickly and once we were past the main landing page; there was nothing that could be considered distracting.
If we were to assign a letter grade to the website, it would be an A-, but a little bit of tweaking would raise it to A.
PlayUp does a nice job with the racing codes. Domestic Thoroughbred, Harness and greyhounds are well covered. They also offer some international racing.
For sports, we found them well below the average in terms of number of markets, but we have to supply them with the benefit of the doubt for being so new.
Our unscientific odds comparison found PlayUp’s odds to trail the others, but both the number of markets and the odds will improve as PlayUp finds its feet.
One thing we definitely found off-putting is that on a Tuesday visit to the website, there were still no markets posted for Saturday Thoroughbred racing. If you want a punt on the Cox Plate and you want to get it on today, you cannot use PlayUp. They did have a limited number of markets up for Friday, but those markets were all international.
To our perspective, we are glad to report that the sign-up bonus seems to have been binned completely, as it should have been long ago.
There is an adequate selection of racing bet types, including some Fixed All In, Best Tote, and Best of Best for All-In win bets, along with Middle tote for Place bets.
One promotion we discovered is called GOAT Price Bump, which permits punters to receive better odds on PlayUp selected sporting events and all three racing codes. That promotion is applicable only to single fixed-odds win bets.
They obviously have other promotions, which will change with the season, but we encountered a glitch that may be on us, or it may be on PlayUp.
We tried to join, only to be informed that our user name was already in use. Since it is an unusual user name, we were scratching our heads until the light bulb went off and we realised that we could log in with our ClassicBet credential.
The site appeared to recognise us, but when we clicked on promotions, we were asked to log in and refresh the page in order to see promotions. Since the site already appeared to show us as logged in, we got nowhere and abandoned the effort.
Accounts can be funded with credit cards, EFT, BPay and POLi. The minimum account size is $10. Online betting requires a $1 minimum bet, but bets have to be in $0.50 cent increments.
Telephone betting requires a $10 minimum wager. We saw no mention of live betting, but it is our understanding that PlayUp has it.
PlayUp can be contacted by phone, email and Live Chat every day from 7 am to 11 pm AEST.
We found nothing that would prompt us to advise anyone to shy away from PlayUp.
We found the lack of racing markets for races three days in the future odd, but remember, this bookie is brand new. To be competitive in the fiercely competitive Australian market, PlayUp will evolve and adapt.
It may take PlayUp some time to iron out the kinks, but that could be said of any bookie when it was just starting out. Join PlayUp Here